Most heat pump systems should run about 2-3 cycles per hour. Close vents in unused areas of the home but be aware that your insulation is the exterior walls. Programmable thermostats can save money if you use them properly. The cooler you set it in heating and the warmer in cooling the less energy you will use. If you program in a setback of 5 degrees when you are at work and while you are sleeping you will using less energy in the month.